Brand identity · Website · PhotoA concierge brand that looks the part before the first call.
A concierge service looking after riads, private villas and their guests had built a reputation entirely by word of mouth — and had almost nothing to show for it.
- Client
- Majordome Al Andalous
- Sector
- Hospitality · Luxury concierge
- Year
- 2025
- Duration
- 5 weeks
- Branding & Design
- Websites
- Photography
A service people trusted, with nothing to point at
Majordome Al Andalous handles the things guests never see: the arrival, the villa prepared, the driver waiting, the request answered at midnight. Clients came from recommendations, and the service was strong enough to keep them.
But a recommendation ends at a link, and there was no link worth sending. No identity, no site, and no photography of the actual service — only phone pictures taken between jobs. The brand looked improvised in exactly the segment where clients pay for the opposite.
No identity: the name was written differently in every document
Nothing to send after a recommendation
No photography showing the real service, the riads or the vehicles
Vehicles, uniforms and welcome material carried no brand at all
Warmth first, luxury second
Luxury concierge work is not cold. We built a bronze and warm palette so the brand feels like being welcomed, not like being processed.
Define the moment of welcome
We started from the guest experience — the arrival at the riad, the greeting, the handover of keys — and wrote down what the brand had to feel like in that moment before choosing a single colour.
A bronze and warm identity
We built the mark and a bronze-led palette that reads as hospitality rather than as corporate luxury, and tested it on the surfaces it would actually live on: a vehicle, a door, a welcome card.
Shoot the real service
We produced a photo shoot on location — reception, riad welcome, the branded vehicle — so the website could show the actual service instead of stock images of somebody else’s hotel.
Build the site around the shoot
The website was designed after the photography existed, so the images lead the pages rather than being dropped into gaps left by a template.
What we delivered
An identity, the photography to carry it, and a site that finally answers a recommendation.
Identity
- Logo and monogram in the bronze and warm palette
- Colour palette with exact values for print, screen and vinyl
- Applications for vehicle livery, reception and guest-facing material
- Hospitality branding set for welcome cards and guest touchpoints
Photography
- On-location shoot: riad welcome, reception, concierge with guests
- Branded vehicle photographed with the bronze mark applied
- Edited, colour-graded library sized for web and social
Website
- Service pages built around the shoot, mobile first
- Enquiry form routed to the team’s inbox and WhatsApp
- Editable by the client — services and images updated without a developer
What itactually looks like.
Brand identity
⚠️ Placeholder image
What changed,measured.
1 shoot
covering the whole service
Riad welcome, reception, guest greeting and the branded vehicle in one session
Bronze
palette applied end to end
From the logo to vehicle livery and printed guest material
Editable
website handed over
The team updates services and photography themselves
- A recommendation now ends on a page that shows the real service, not stock photography.
- The vehicle, the reception and the guest material all carry the same mark.
- The team adds a service or swaps an image without waiting on us.
We refused to build the site before the photography existed. In hospitality, the images are the argument — everything else is caption.
