Logo · Website · PhotoA moving company that can be booked from a phone.
A Moroccan founder running a moving company in Sweden had trucks, equipment and a working crew — and nothing online that proved any of it existed.
- Client
- Zouadi Flytt
- Sector
- Moving & relocation
- Year
- 2025
- Duration
- 4 weeks
- Branding & Design
- Websites
- Photography
Trusting a stranger with everything you own
Moving is a trust purchase. Someone hands over the keys to their home and everything inside it, usually after ten minutes of research on a phone. What they look for is simple: does this company look real, and do they have the crew and the trucks to do it properly.
Zouadi Flytt had all of that in the yard. Online there was nothing to show it — no logo that could be put on a truck, no site, and no photographs of the actual team at work. Every enquiry started from zero credibility.
No logo that could be applied to trucks, uniforms or invoices
No website, so enquiries depended entirely on personal contacts
No photography of the crew, the vehicles or the equipment
Nothing to reassure a customer before they call
Show the crew, the trucks and the kit
The fastest way to make a moving company credible is to photograph it honestly. We built the identity around images of the real operation rather than around a slogan.
Understand the market
We looked at how Swedish customers search for a flyttfirma and what they compare before calling, so the brand and the site would answer the right questions in the right language of reassurance.
A logo built for a truck
The mark was designed to survive the surfaces it actually lives on: a vehicle side, a work shirt, an invoice, a phone screen — legible at speed and in one colour.
Photograph the real operation
We shot the team, the trucks and the equipment on site. No stock imagery, no borrowed vans — the customer sees the crew that will show up.
A site that leads to a call
The website was built around the photography, with the phone number and the quote request always one tap away, mobile first.
What we delivered
A mark, a photo library of the real operation, and a site that turns a search into a call.
Identity
- Logo designed for vehicles, workwear and documents
- Single-colour and reversed versions for vinyl and print
- Colour and typography basics for invoices and quotes
Photography
- On-site shoot of the team at work
- Trucks and vehicles photographed for web and social use
- Equipment and loading images, edited and colour-graded
Website
- Mobile-first site built around the shoot
- Quote request form and one-tap phone call on every screen
- Service and coverage pages the client can edit
What itactually looks like.
Photo shoot — the team
⚠️ Placeholder image
What changed,measured.
1 shoot
team, trucks and equipment
The whole operation photographed on site in a single session
0
stock images used
Every photograph on the site shows the actual crew and vehicles
Mobile first
site built for the search
Quote request and phone call reachable from every screen
- A customer can see the crew and the trucks before deciding to call.
- The logo runs from the vehicle side to the invoice without redrawing.
- Enquiries no longer depend entirely on personal contacts.
Nobody hands over the keys to their home based on a slogan. We spent the budget on photographing the real crew and the real trucks, because that is what the decision actually turns on.
